Build a landing page and increase your conversions
The most important features of a landing page
A landing page serves two purposes. It encourages users to take action and generates leads. To achieve these goals, the page has to look appealing, offer interesting content and be well-structured through:
- Web design — make your landing page visually appealing and user-friendly
- Mobile-friendliness — ensure your page is properly displayed on any device
- Call to action — incorporate a button and/or contact form to encourage an action
- Social share button — increase your site’s visibility on social media
- Tracking tools — monitor and optimize your site’s web performance
- Email marketing software — simplify your work process with automatic lead capture
- A/B testing — compare a minimum of two website versions to build the best possible landing page
6 steps to building a successful landing page
1
Choose a memorable headline
2
Embed images for better look
3
Highlight what makes you remarkable
4
Add positive customer reviews
5
Get to the point with content
6
Encourage visitors with a CTA
Landing page – FAQ
What is a landing page?
A landing page is a website that aims to turn curious visitors into regular customers. The plan is to achieve conversions by encouraging visitors to purchase or download products or services. This means a landing page’s design should be concise, thematically defined, and include a call to action.
What does a landing page consist of?
The basic structure of a landing page starts with the right headline, followed by a visually appealing hero shot (and additional images) and a meaningful advertising text. Reviews from satisfied customers and any other reviews of a positive nature should also be displayed. The most important component of a landing page, however, is the call to action, or CTA. A CTA encourages the visitor to complete an action such as buying a product. You can find various landing page examples on the internet if you need a little inspiration.
How do I build a landing page?
There are three ways to create your own landing page:
Website builder
The simplest approach is to use a website or landing page builder with a choice of templates. Pick out a suitable landing page template and design the landing page according to the six steps above.
Content Management System (CMS)
Another option is to use a content management system such as the WordPress content management system. Choose from a variety of themes and benefit from a wide range of additional functions that can be added using plugins. Integrating a store is also a great way to sell online.
eCommerce platforms
Last but not least, eCommerce platforms that let you create your own online store can also be used as landing page creators. This usually works via a plugin or the backend.
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